Seth Rogen as ‘The Dude’ Gives Audience Contact High

April 11th, 2012 by Sebastian Heaton

Seth Rogen fell prey to typecasting last night at Jason Reitmans final Live Read event, where he reprised Jeff Bridgess original turn as The Dude in The Big Lebowski.  While it seems cheeky to have one stoner icon play another, that wasn’t the only funny business from last night’s event.  Amid the obligatory jokes about White Russians and remembrances of the Coen brothers’ comically-veiled philosophical lines like “The Dude abides,” there seemed a waft of something skunky in the theater air.

Perhaps a Good Samaritan was lighting the mood or perhaps it was a testament to how well Rogen and his co-stars—Christina Hendricks (as Maude), Rainn Wilson (as Walter), Hank Azaria (as Donny), Seinfeld’s Jason Alexander (as Lebowski), and Sam Elliott, with his sweet Southern drawl—recreated the world and misfortunes of Jeffrey Lebowski.

Though no one ever wants to see Hollywood remake classic films, Reitmans Live Read series has become the hottest ticket for Film Independents LACMA program—and for good reason.  Since the Live Reads inception last October, the Thank You for Smoking and Juno director has attracted A-list talent—Natalie Portman, Olivia Wilde, Bradley Cooper, Paul Rudd, Steve Carrell, Mindy Kaling—to perform as they are rarely seen: live!

Reitman has also resurrected beloved films—including The Breakfast Club, The Apartment, Shampoo (getting Kate Hudson to play the role her mother, Goldie Hawn, originated), The Princess Bride, and Reservoir Dogs—for the occasion.  Elvis Mitchell, Film Independent’s film curator, said of the selection: “What we’ve been trying to do with these scripts is to pick movies that mean something to all of us, that we have the most connection to, movies that really transformed the face of the medium. Every one of these that we’ve chose

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Firenze! Pt. 2

March 18th, 2012 by Joseph Ovens

Dress MGSM, Shoes Casadei, Jacket Burberry Brit, Rings Sardo; Makeup by MAC Cosmetics

First StyleLab outfit of Luisa Via Romas Firenze4Ever, featuring the worth of mother + brother + this London flat that I dont even own in garments & accessories.

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Mix & Match

March 10th, 2012 by Joseph Ovens

The origin of the mismatched bikini is unknown. Our guess is it was a sleepy surfer girl who paired an odd top with the wrong bottom while gearing up for dawn patrol. Post-session, her friends noticed her newfound style and were forever inspired. A trend is born.

Our new Swim Finder tool demonstrates Roxys swimsuit bounty. You can peruse our entire swim collection while finding yourself the perfect fit. As classic as a black string bikini is, it suddenly seems soboring. Whether youre a seasoned mixer or seeking to experiment with your look, our swim finder will take your bikini wardrobe to another level.

Pair bold turquoise with coral, or opt for a cool black and white combo.

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Supra | T-Shirts

February 27th, 2012 by Rose Burdett

Supra has released two graphic tees, one with the crown and the other with the classic SUPRA mark. Each logo tee comes in 12 colors that not only echo their WRAP footwear line, but also the colors of the rainbow. So yes, a double rainbow of tees. Available now at suprafootwear.com.


2011 Surfer Poll Awards – Congratulations to Sally Fitzgibbons!

December 10th, 2011 by Joseph Ovens

Roxy Team rider Sally Fitzgibbons is currently ranked Number 2 in the world, and recently became a top finisher in the 2011 SURFER Poll Awards last night.

SURFER MAGAZINE hosted its 41st Annual SURFER Poll Awards on the North Shore of Oahu last night to honor the top ten men and top five women as voted by the readers of SURFER Magazine.

This was Sally’s first nomination for the awards—and a well-deserved one at that! She

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