January 23rd, 2012 by Joseph Ovens

Olympic excitement has started in earnest today with the announcement that not one, but three beauty brands – Max Factor, Pantene and Olay – have signed GB hopefuls.

Pantene has enlisted the help of British Olympic and World Champion track cyclist Victoria Pendleton (pictured left) as the new ambassador for the Pantene Pro-V Smooth & Sleek range. See, as well as being a sports champion, she does have rather lovely hair too.

‘Training outside everyday means the elements can play havoc with my hair, however the Smooth & Sleek range helps fight frizz and keeps my hair looking and feeling the healthiest it’s been,’ Pendleton says.

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